Furniture News

Ever since 2011, with the domestic coastal area manufacturing industry in energy, raw materials, the land of the rising labor costs, especially, the domestic low cost competitive advantage is gradually lose, part to make high-end products and export furniture is given priority to coastal furniture enterprise began to shift to the mainland and overseas, and to seek the comprehensive cost low production base, a from domestic to the Midwest, China coastal to overseas industry shift is underway. But, as the eastern coastal area "hire difficult", "labor shortage" the phenomenon such as frequency, the Midwest labor price is rising.

If in the past the top mentioned furniture, what people thinks of above all is a furniture brand of words, so this kind of impression is quietly changing. As a country with a 16 years of furniture production history Beijing famous furniture brand, top furniture in 2011 to start his own brand injected new meaning: on one hand, issued 20000 square meters of the independent commercial stores-top household, began to create a new offer the top European furniture brand and furniture brand of top series one-stop household lifestyle experience mode; On the other hand, to the introduced into China more than Europe's top furniture brand spread channel developing for commercial promotion, the first store is Germany brand hill Bach, opened in Beijing international brand of the most concentrated unexpectedly of every honour.

In all the big cities of China sell in the mainstream, furniture is in the top most prominent position. If not the top furniture booth, the stores may cannot be called the mainstream. Of the top furniture brand influence has been in furniture industry, sets up a more difficult to the monument, this performance come from? Palm ChenXiaoTai top furniture, expressed as an enterprise leader, must be like his career, and the like become entrepreneurial passion, drive a team to develop high-quality goodsdinning chair , completes the service. Love and passion, is the mystery of the top furniture success.

On January 2,, is located in the month star yinchuan resides square three floor of the children's furniture store in cool overflow grand opening. Exhibition hall covers an area of more than 340 square meters, on display mickey series 10 experience space, HelloKitty series 8 experience space, and other series products.

  On December 22, 2011, the fifth China furniture industry ZongPing annual list of suzhou city in ZaiShuiYiFang held a grand hotel, China furniture industry leaders guest, China furniture industry entrepreneurs, senior managers and elite copolymerization beautiful jiangnan water in furniture industry year-end summary and awards ceremonies of communication, the grand occasion altogether. The meeting of 2011 year China unveiled furniture industry of top ten characters, ten entrepreneurs, top ten channels brand, ten original household brand, one of China's top 10 office furniture brand of the dozens of most prestigious awards. Zhongshan di European furniture industry Co., LTD, 10 year after 09, again won the jury selection for "dinning chair the ten office furniture brand", realize the furniture in the brand's honor award "hat trick", the furniture's deputy general manager HuangYunLin to suzhou summit and accept the awards.

The first heavy: see mountain is a mountain

This is obvious, "naked" sales promotion means, is consumer can tell at a glance the sales promotion methods such as traditional discount, as gifts, special offer, return now, so called "see mountain is mountain". Its defect is this kind of means already abuse numerous, to consumer appeal already weakened gradually, and the easy imitation; The advantage is simple and direct, sales promotion effect is obvious. Therefore, "see mountain is mountain" dinning chair type promotion is double-edged sword, in promoting the sales, at the same time it reduce brand value and class, and easy to cause the "promote the pin" and "don't promote is not pin" "promotion dependence". 2011 years of holiday sales promotion and the curtain, for the part of the furniture enterprise is concerned, the special offer, return point, buy such traditional promotion methods presented in various furniture market repeat performance. No minimum, only lower. Many businesses make at the red in the red sea market "bloody battle to the end". Turnover seems to increase, but the gross profit but not rise; Brand awareness perhaps for low-cost sales see increased, but the brand reputation but with low price and discount, the loss outweights the gain.

    Solid wood furniture is made from natural wood furniture, this furniture can see the wood surface is generally a beautiful pattern. Solid wood furniture usually finishing varnish or matt paint to show the wood's natural color. In the past people might find it acceptable, but as people's living standards improve, the furniture in the pursuit of beauty, while more than a real consideration, it is solid wood furniture of environmental issues. With the present, the popularity of low-carbon wind, people gradually realized that the word of environmental protection for the individual, society, dinning chair the meaning of the earth!

    Looking back soon to be over 2011, the domestic industry has experienced too many "bitter." Decline in consumer demand, inflation is rising operating costs, environment, external export barriers frequently, domestic competition in the field of upgrading from a wide range of pressure leads to flat to down market movements.

Turn an eye and a lull, for most of the furniture industry of small and medium-sized enterprises for the boss, December to January is a snag, suppliers reminders push to tight, accounts receivable is always to default, the more the strings of the ious stretch tight tight, the bank loan repayment and immediate, cash has become life-saving straw. Necessary, many furniture run around the boss in person the door reminders, also somebody compression profits for the customer, the more some turn to private borrowing, but can be in years ago "solution buckle", will bank loans first, open the loan out again in...

Review of China furniture industry development, China furniture industry production enterprise mainly distributed in south, east, north and northeast China and other regions, especially in guangdong the focus. These furniture production enterprise most distribution in close to market or sea-going outlets. Guangdong, fujian mainly by the Hong Kong and networks businessman investing in factories. Jiangsu, zhejiang is originally a processing center of China furniture industry.